Database Marketing Optimization

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According to a recent survey of the California Association of Realtors, 98% of all homebuyers found their home as a result of a database search. Database marketing optimization is a set of tools we use to increase the number of searches that your home comes up in. Here are a few examples:

1. Pricing on price breaks.
2. Finding the highest documentable square footage of your home.
3. Increasing visibility on sites like Realtor.com and Zillow.
4. Using strategic price drops.
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